Every product starts with a problem worth solving. For Chlax, it was a simple one: why are we still buying bags of ice that melt, dilute our drinks, and end up in landfill — every single time?
The Problem We Set Out to Solve
Australians love to entertain. Backyard BBQs, summer gatherings, rooftop drinks, long lunches — it's part of the culture. And for decades, the answer to keeping drinks cold has been the same: a dripping bag of single-use ice from the servo or bottle shop.
It works, sort of. But it melts. It creates a soggy mess in your esky. It creates plastic waste. And it means another trip to the shops every time you want to entertain. We thought there had to be a better way.
The Chlax Approach
We wanted to create a reusable ice product that was genuinely premium — not a novelty, not a compromise, but a proper upgrade for anyone who takes their entertaining seriously. That meant food-safe materials, BPA-free construction, a ice cube that actually stays cold, and sizes that work for real-world use.
The result is the Chlax reusable ice cube range: slow-melt, no-dilution, endlessly reusable ice for every lifestyle and adventure. Made to live in your freezer and come out ready for whatever you're pouring.
Built for Australian Conditions
We're an Australian brand built for the Australian lifestyle. Our summers are long and hot, our entertaining culture is outdoor-first, and our tolerance for a soggy esky is low. Chlax reusable ice cubes are designed with that in mind — high thermal retention, durable construction, and enough capacity (2kg, 5kg, and Big Block options) to handle everything from a quiet Tuesday gin to a full summer party.
Sustainability Without the Sacrifice
We believe sustainable choices should be better choices — not compromises. Switching to reusable ice isn't about giving something up. It's about getting a better result while reducing waste. Every set of Chlax reusable ice cubes replaces hundreds of single-use plastic bags over its lifetime. That's a meaningful impact from a simple, everyday swap.
For Home and Hospitality
Chlax started in the home entertaining space, but our products are equally suited to commercial and hospitality applications. Bars, cafes, restaurants, and events venues across Australia are making the switch — cutting costs, reducing plastic waste, and improving drink consistency in the process. We supply wholesale and commercial clients directly, with options to suit venues of any size.
What's Next for Chlax
We're committed to making premium reusable ice accessible to more Australians — and to continuing to develop products that make sustainable entertaining easier. If you've got questions, want to talk commercial supply, or just want to know more about how our products work, we'd love to hear from you.
In the meantime — chlax, it's epically cool.
Shop the Chlax range or visit our About page to learn more.
