A white YETI cooler in the foreground with blue reusable ice cubes and brown beer bottles, with two people standing and laughing in a sunny backyard behind a wooden fence.

A white YETI cooler filled with ice and blue bottles in an outdoor backyard setting, with two people standing behind it holding beer bottles.

Epically Cool Crew.

About CHLAX, Australia's Premium Reusable Ice

We're on a mission to keep Australia cooler, one esky at a time.

Long Lasting

All Chill, No Spill

Reusable

Proudly Australian

We Started Small (Really Small)

What started as a mission to save humanity from the tragedy of watery eskies has blossomed into something beautifully ambitious. We've gone from hawking our wares at local markets to exploring the digital frontier, and thousands of CHLAX devotees are joining us on this wild ride.

The best part? We're just getting started, and the future's looking frosty fresh.

Outdoor event scene under a white canopy with people gathered around a table displaying black CHLAX branded cooler bags and an open cooler filled with bottled drinks. Several people are standing and interacting near the setup.

From humble beginnings

We're here to win over the open-minded rebels who get it.

Beloved by open-minded rebels and outdoor lovers across Australia. We've earned their trust through premium reusable ice and thoughtfully designed gear that just makes sense.

A CHLAX outdoor event booth at a market or festival, with a black canopy tent, branded backdrop, two black feather flags, branded table covers, and open coolers filled with reusable ice packs on the ground.

Why Chlax?

Because life moves pretty fast, and sometimes the best thing you can do is grab your favourite drink, keep it perfectly chilled, and actually stick around long enough to enjoy it. CHLAX, It's not just our name—it's a gentle nudge to slow down, catch up with mates, watch the sunset, take the boat out, go camping, and celebrate the little moments that don't need a hashtag to matter.

Life's cooler when you CHLAX.

The Future of Premium Entertaining

We reckon you've got excellent taste in ice products. Whether you've just discovered us (no judgment, we've all been there) or you've already filled your freezer with CHLAX reusable ice, thanks for being part of the journey. We're on a mission to keep Australia cooler, one esky at a time, and honestly, it's way more fun with you on board. So go ahead – freeze it, pack it, rinse it, reuse it, and repeat until your mates ask where you got the magic ice that doesn't melt into a watery mess.

That's CHLAX. Stay Epically Cool.

As we grow and move into the new digital era, we're evolving beyond ice. Our new CHLAX apparel line and expanded product range reflect what our community is asking for – premium, reusable solutions for entertaining and everyday cool. Every new addition keeps the same ethos: quality that lasts, design that impresses, and a commitment to doing right by Australia.

- Paul, Founder

A blue cooler filled with ice cubes and several glass beer bottles on a beach, with a person's hands and arms visible at the left edge.

Tried and Tested

Tested on Aussie Trips, Not Just in a Lab

Before CHLAX ever hit this website, thousands of Aussies were already using it at markets, campsites, boat ramps and backyard barbies. Food-safe, BPA-free, purified water inside, and built for trip after trip. That’s the kind of testing we trust.